Technology

Alphabet and Apple Rumored to Discuss AI Partnership

Published March 18, 2024

The stock of Alphabet, the parent company of Google, experienced a significant surge on the New York Stock Exchange, driven by the whispers of a potential partnership with tech rival Apple in the realm of artificial intelligence (AI).

Stock Surge Amid Collaboration Rumors

Early into the trading session, Alphabet stood out in the S&P 500 index, with its shares jumping over 6%, inching towards its historical peak values. This uptick in stock value can potentially be linked to the circulated reports suggesting a collaboration between the two technological giants.

Possible Integration of AI Technology

Bloomberg released insights indicating that discussions might be ongoing for the inclusion of Google's AI technology, Gemini, into Apple's iPhone ecosystem. The discussions are aimed at reaching a licensing arrangement that would introduce Gemini's capabilities into upcoming iPhone features slated for launch within the year.

Implications for Google's AI Strategy

Analysts at Wedbush Securities posit that a partnership could bolster Google's AI strategy, which has faced skepticism. They note that while Microsoft and OpenAI have surged ahead in the AI sphere, a deal with Apple could affirm Google's prowess in monetizing its AI technology and achieving lucrative revenues with strong profit margins.

A collaboration between the two tech behemoths would not only fortify Google's standing in AI development but also marks a significant moment in the tech industry, hinting at more integrated and collaborative efforts in advancing AI technologies.

Alphabet, Apple, AI