Analysis

Competitor Analysis: Evaluating Apple and Its Rivals in the Technology Hardware Sector

Published December 10, 2024

In today’s fast-changing and highly competitive market, a thorough analysis of companies is vital for investors and anyone following industry trends. This article focuses on conducting a detailed evaluation of Apple Inc. (NASDAQ:AAPL) against its main competitors within the Technology Hardware, Storage & Peripherals sector. We will explore key financial figures, market positioning, and potential for growth to provide insights valuable for investors and to understand Apple’s standing in its field.

Overview of Apple

Apple Inc. is one of the largest and most influential companies globally, known for a wide range of hardware and software products aimed at both consumers and businesses. The iPhone represents a significant portion of Apple’s total sales, with other products such as the Mac, iPad, and Apple Watch designed to enhance and extend the iPhone experience. Over time, Apple has expanded its offerings to include services like video streaming, subscription packages, and augmented reality applications. Furthermore, the company creates its own software and hardware components while collaborating with manufacturers such as Foxconn and TSMC for assembly and production. Nearly half of Apple's revenue comes from its network of retail stores, while the remainder is generated through partnerships and distribution agreements.

Comparative Financial Metrics

Company P/E P/B P/S ROE EBITDA (in billions) Gross Profit (in billions) Revenue Growth
Apple Inc 40.58 65.49 9.72 23.83% $32.5 $43.88 6.07%
Hewlett Packard Enterprise Co 11.97 1.21 1.03 5.72% $1.23 $2.44 9.7%
NetApp Inc 23.50 29.08 4.17 32.84% $0.44 $1.18 6.15%
Super Micro Computer Inc 21.98 4.73 1.78 6.68% $0.4 $0.6 37.87%
Western Digital Corp 77.74 2.10 1.65 4.28% $0.86 $1.55 48.91%
Pure Storage Inc 163.62 14.82 7.39 4.44% $0.08 $0.54 8.81%
Eastman Kodak Co 9.70 0.56 0.59 1.34% $0.04 $0.04 -2.97%
Turtle Beach Corp 58.74 3.59 1.08 3.3% $0.01 $0.03 59.51%
Immersion Corp 5.01 1.26 1.78 13.41% $0.03 $0.06 1323.8%
AstroNova Inc 20.17 1.39 0.86 -0.34% $0.0 $0.01 14.12%
Average 43.6 6.53 2.26 7.96% $0.34 $0.72 167.32%

From a close analysis of Apple and its financial metrics, several observations emerge:

  • The Price to Earnings (P/E) ratio of 40.58 is significantly below the industry average indicating a positive growth outlook.

  • Apple’s Price to Book (P/B) ratio of 65.49 exceeds the industry average, suggesting potential overvaluation based on book value.

  • A Price to Sales (P/S) ratio of 9.72, higher than the industry average, may also indicate overvaluation regarding sales.

  • With a Return on Equity (ROE) of 23.83%, Apple shows efficient use of equity for generating profits, which is well above industry norms.

  • The company's EBITDA of $32.5 billion signifies strong profitability and cash flow generation, vastly exceeding industry averages.

  • Apple's gross profit of $43.88 billion highlights its strong earnings from main operations, again surpassing the average significantly.

  • However, with a revenue growth rate of 6.07%, it appears Apple faces challenges in increasing sales volume compared to industry averages.

Debt-to-Equity Ratio Analysis

The debt-to-equity (D/E) ratio is an essential indicator of a company's financial risk and stability.

By comparing Apple’s D/E ratio with its top competitors, we can assess its financial health and risk effectively:

  • Apple's D/E ratio stands at 1.87, placing it in a middle position among peers.

  • This indicates a moderate debt level relative to its equity, reflecting a balanced approach to its financial structure.

Final Thoughts

Apple’s financial landscape in the Technology Hardware, Storage & Peripherals field reveals a mixed picture. While the P/E, P/B, and P/S ratios suggest that the stock may be undervalued compared to its peers, a high ROE, EBITDA, and gross profit indicate efficient resource use and strong profit generation. Nevertheless, the slower revenue growth presents some concern about future sales potential. Overall, Apple maintains a solid financial performance with opportunities for future growth.

Apple, Competitors, Technology