Stocks

CROX vs. LULU: Uncovering the Most Valuable Apparel Stock Investment

Published March 12, 2024

Investors scanning the Textile - Apparel industry might have noticed two prominent names: Crocs (CROX) and Lululemon (LULU). A key question that arises is which stock presents a better value for investors. Diving into this requires a detailed look at various metrics and analysis.

Understanding Value Investing in Stocks

Value investing is a strategy where investors seek to find stocks selling below their intrinsic value. Several indicators are used in this methodology, and combining these with the Zacks Rank, which emphasizes earnings estimates and revisions, can yield promising opportunities.

CROX has been conferred with a Zacks Rank of #2 (Buy), due to noteworthy positive changes in earnings estimates, while LULU holds a Zacks Rank of #3 (Hold). While a good Zacks Rank is important, it is not the only criterion for value investment.

Traditional Metrics in Valuation

The valuation process involves a range of metrics such as the price-to-earnings (P/E) ratio, price-to-sales (P/S) ratio, earnings yield, cash flow per share, and the price-to-book (P/B) ratio. These traditional tools have long been staples in the value investor's toolkit.

In terms of these metrics, CROX sports a forward P/E ratio of 10.23, much lower than LULU's 31.88. CROX's PEG ratio, which adjusts the P/E ratio by the company's expected earnings growth rate, stands at 1.58, slightly lower than LULU's 1.59 — hinting at potentially better value.

Looking at the P/B ratio, a tool for comparing a stock’s market value to its book value, CROX shows a P/B of 5.28 while LULU's is notably higher at 16.39.

Considering these valuations, CROX holds an A grade in the Value category, in contrast to LULU's F. The combination of a strong earnings outlook and more convincing value metrics positions CROX as a potentially more attractive investment option in the current market.

Investing, Valuation, Apparel