Companies

Apple Shares Plunge as Market Value Drops by $400 Billion

Published March 6, 2024

Apple Inc. is experiencing a significant decline in its stock value, with its market valuation plummeting by $400 billion since December. The company's shares dipped below a key psychological benchmark recently, largely attributed to a combination of negative factors impacting investor confidence.

One of the primary issues contributing to the downturn is lackluster sales in China, a vital market for Apple's products. Furthermore, the tech giant has been hit with a hefty fine of $3.2 billion by the European Union following a complaint by Spotify, which has accused Apple of anticompetitive behavior in its App Store practices. Adding to the concerns are doubts surrounding the success of Apple's latest venture into virtual reality, which appears to struggle to resonate with consumers.

CEO's Future and Technological Controversies

Amid these challenges, there is speculation about CEO Tim Cook's future at the company. Cook, whose net worth is currently estimated at $3.2 billion, could stand to increase his wealth upon retirement, sparking discussions regarding his tenure. Apple has also been accused of appropriating technology from others, an issue that has brought them under the scrutiny of regulators worldwide.

Sales Slump and Stalled Innovation

Alarmingly, data from Counterpoint Research details a 24% drop in iPhone sales in China within the first six weeks of 2024 as compared to the previous year. This is detrimental for Apple, given China's position as the second-largest economy globally. Investor unease is also growing due to Apple's perceived lack of groundbreaking products in the years following the passing of its visionary co-founder Steve Jobs.

The Impact of EU Fines and Market Competition

The unprecedented fine by the EU regulatory body stems from an ongoing battle between Apple and Spotify over the music streaming market. Spotify has raised concerns that Apple's control over the App Store gives the tech giant an unfair advantage, particularly after launching its own music service, Apple Music, in 2015.

Share Price Drop and Outlook

Apple's shares have retreated to $170, a more than 6% decrease over the past week, signaling investor reticence. Analysts like Todd Sohn from Strategas Securities suggest that while a short-term recovery may be seen after the sell-off, the trend could be downward, with resistance expected if the shares reach $180. The recent fall in Apple's share price eroded its market cap significantly, allowing Microsoft to overtake it as the most valuable U.S. company, according to Bloomberg.

Apple, Stocks, Technology