Companies

Microsoft Edges Closer to Apple in Race for Most Valuable U.S. Company

Published January 4, 2024

In the current landscape of corporate giants, Microsoft Corp. is fast approaching a significant milestone as it inches towards surpassing Apple Inc. as the most valuable company in the United States. With a market capitalization of $2.73 trillion, Microsoft is hot on the heels of Apple, which is currently valued at $2.83 trillion. This narrowing gap marks the closest the two tech titans have been since late 2021.

Evaluating the Financial Contest

The race is tightening as Microsoft's valuation is approximately $100 billion behind Apple's. The last time that Microsoft closed the market capitalization gap to this extent was in November 2021. Historically, the last instance when Microsoft surpassed Apple in value occurred in a brief window preceding November 17, 2021.

Looking Back at the Year

Reflecting on the past year, Microsoft had a slightly more robust performance with its stock soaring by 57% compared to Apple's 48%. Microsoft's shares have demonstrated resilience by displaying smaller losses as we move into 2024. This upward trajectory for Microsoft is partly attributed to robust enterprise spending that has bolstered its Azure cloud-computing branch. Indeed, the buzz around artificial intelligence has played a significant role, with Azure reaping the benefits of the AI boom and outpacing Google's cloud services.

The Role of AI in Microsoft's Growth

Microsoft is betting big on artificial intelligence across its product portfolio, and the upcoming period is an essential litmus test for the tech giant's ability to monetize AI enhancements in productivity tools and other software offerings.

Challenges Faced by Apple

Conversely, Apple has hit a rough patch with stagnating business outcomes amid intensifying competition, particularly in China, and broad macroeconomic challenges impacting consumer spending. The technology behemoth has published four successive quarters of declining year-over-year revenues, and market analysts are issuing cautions as downgrades begin to emerge in 2024. These downgrades hint at potential persistent challenges within the smartphone market and suggest Apple may continue to face obstacles in maintaining its leading market cap position.

Microsoft, Apple, Valuation