Analysis

Celebrity Market Recap: The Highs and Lows of 2023

Published December 31, 2023

With the end of another year comes a moment to reflect on the celebs who captured the public's admiration and those who faced downturns in popularity. 2023 was a year marked by striking successes and notable setbacks in the world of celebrity influence.

Rising Stars

Leading the charge, we saw Travis Kelce make waves beyond sports, earning widespread attention thanks to his rumored ties with music icon Taylor Swift. Their combined star power generated immense media buzz, leading to a surge in Kelce's jersey sales.

Taylor Swift herself had a remarkable year. Her Eras Tour, new music releases, and the successful premiere of her concert film bolstered her prominence, culminating in her topping global streaming charts and being renowned as Time's Person of the Year.

Beyoncé's legacy continued to flourish after securing a record number of 32 Grammy awards and captivating audiences worldwide with her 'Renaissance' tour and concert film.

Rihanna made a striking return to the spotlight through her unforgettable Super Bowl half-time performance, where she also revealed her second pregnancy.

Pedro Pascal also won hearts with his role in 'The Last Of Us', turning him into a social media sensation and adored celebrity figure.

Margot Robbie and Ryan Gosling became the face of nostalgia and modern pop culture through their roles in the blockbuster hit 'Barbie', while Arnold Schwarzenegger capitalized on nostalgia with his appearances in 'FUBAR' and the documentary 'Arnold'.

Celebrities like Paris Hilton, Austin Butler, Jennifer Coolidge, and Sydney Sweeney remained in the limelight for various positive reasons, showing significant influence and charm.

Dimming Lights

However, not all celebs had a sunny year. Comedian Matt Rife dealt with the fallout from his controversial Netflix special 'Natural Selection' and was sharply criticized for his response to backlash.

Kanye West faced an array of issues, from disturbing comments and personal feuds to business collapses, which negatively affected his public standing.

Colleen Ballinger faced allegations of grooming, and her response only added to the controversy, while Jonah Hill was entangled in discussions on therapy-speak following a personal dispute.

Drew Barrymore encountered pushback for her handling of 'The Drew Barrymore Show' during industry strikes, and music mogul Scooter Braun appeared to lose rapport with several high-profile clients.

Notably, other celebrities such as Hasan Minhaj, Lizzo, Doja Cat, and Justin Timberlake also felt the sting of criticism and public scrutiny over various concerns.

celebrity, market, overview