Companies

Restaurant Brands International Inc. Sets Ambitious Five-Year Targets

Published February 15, 2024

Restaurant Brands International Inc. (RBI) has announced a robust five-year growth plan that aims to expand its global presence with its four leading quick service restaurant brands - Tim Hortons, Burger King, Popeyes, and Firehouse Subs. RBI's strategy is focused on reaching impressive new milestones by the year 2028 which includes growing its restaurant count to 40,000, achieving $60 billion in system-wide sales, and realizing $3.2 billion in Adjusted Operating Income.

Key Growth Metrics

The company has outlined several proactive steps to reach these goals. These include generating more than 3% in average annual comparable sales and sustaining a net restaurant growth of over 5% per year. This strategic combination is anticipated to drive over 8% growth in system-wide sales annually. RBI also expects the efficient flow through to contribute towards an average annual growth of over 8% in Adjusted Operating Income.

Brand-Specific Growth Strategies

RBI detailed growth strategies for each of their brands. Tim Hortons plans to leverage its strong market shares in Canada and expand its evening offerings and cold beverage selections. It also aims to grow its U.S. operations significantly. Burger King will focus on modernizing its image and refranchising, while Popeyes is set to continue its daypart expansion and digital sales growth. Firehouse Subs will work towards increasing digital sales and expanding into new U.S. and Canadian markets.

Commitment to Efficient Capital Allocation

RBI restates its commitment to smart capital allocation, maintaining investment in high-return avenues, targeting a consistent dividend growth in-line with earnings, managing net leverage within the range of 3 to 5 times, share repurchasing when valuations are conducive, and keeping financial flexibility for strategic opportunities.

Forward-Looking Guidance

The company’s forward-looking guidance includes several ambitious objectives: expansion and modernization plans, improving operational efficiencies, increasing market penetration, and achieving strong digital growth. However, RBI also acknowledges various risks such as market competition, the need for successful franchise partnerships, and external factors like economic conditions which could impact their projections and operating performance. The goals set forth in this plan are ambitious and are projected to result in a positive total shareholder return in the upcoming years.

growth, strategy, expansion