Companies

Alphabet's AI Prospects Shine With BofA's Endorsement Amid Potential iOS Integration

Published June 11, 2024

Analyst Justin Post of BofA Securities has maintained a strong vote of confidence in Alphabet Inc, endorsing the tech giant with a Buy rating and setting a $200 price target. Alphabet, known for its Google search engine, continues to be an influential player in the technology sector, holding its ground in a rapidly evolving artificial intelligence (AI) landscape.

New Developments at Apple's WWDC

During Apple Inc's Worldwide Developers Conference (WWDC), the spotlight was on the announcement of new AI capabilities being integrated into the iPhone, including a notable collaboration with OpenAI. This partnership introduces ChatGPT within the iOS 18's features, signaling a leap in AI accessibility for iPhone users.

Open Doors for Google's AI?

Post emphasized the significance of Apple's decision to add support for other AI models beyond OpenAI's ChatGPT. This development potentially paves the way for the inclusion of Google’s AI technologies, such as Gemini or Anthropic, in future iterations of iOS, expanding the tech giant's reach into the mobile ecosystem.

Concerns and Opportunities for Alphabet

From an investor's perspective, there have been concerns over the impact of Apple's partnership with OpenAI on Alphabet's market position, fearing it could sway users away from Google's search facilities. However, Alphabet's stock exhibited resilience, showing modest gains following Apple's announcement. According to Post, this may reflect the market's expectations regarding the scale of the OpenAI deal or its AI prowess. Additionally, Apple's openness to incorporate other large language models (LLMs) like Gemini may lessen competitive threats.

Even though technology partnerships like Apple's pose challenges to Google's foothold, Post remains positive about growing roles for Google's AI solutions within its ecosystem. He anticipates that broader AI initiatives could enhance search usage and advertising opportunities. Amidst this, Google's discreet but effective expense management also spells potential for stronger margins and earnings per share, outperforming analyst expectations for 2024.

Final Market Reflections

The trading session saw Alphabet shares edging up by 0.06% to close at $176.74, demonstrating the stock's stability in the face of industry advancements.

Alphabet, Apple, AI