Economy

Impact of Trump's Steel and Aluminum Tariffs on American Consumers

Published March 13, 2025

Many Americans may believe that President Trump's recent tariffs on aluminum and steel will not directly impact their daily lives, as most do not purchase raw metals. However, the introduction of a 25% tariff on these materials might result in increased prices for various consumer products. From food and beverages to automobiles, steel and aluminum are essential components in a wide range of items.

These metals are commonly imported, which could lead manufacturers to raise prices due to higher costs associated with the tariffs. While it is early to predict exactly how companies will adjust their pricing, some business leaders have already indicated that consumers may soon face price hikes.

For example, the CEO of Campbell's Company, Mick Beekhuizen, noted that the company relies on imported steel from Canada for their canned products. He indicated that the company is actively working with suppliers to manage the potential impact of these tariffs and may need to consider adjusting prices for their products as a result.

In the beverage sector, Coca-Cola is exploring alternative packaging options to mitigate the effects of increased aluminum costs. CEO James Quincey mentioned that the company plans to use more plastic and glass for packaging instead of aluminum to offset the price increases caused by tariffs. He also acknowledged that while the 25% increase in aluminum prices is significant, it may not drastically disrupt Coca-Cola's overall business.

Impact on the Automotive Industry

Cars typically require large quantities of steel and aluminum in their manufacturing. However, auto manufacturers might be somewhat shielded from immediate price increases due to fixed-rate contracts they negotiate over several years. General Motors, for instance, sources much of its steel domestically at stable prices for the near future. Despite this, they are still vulnerable to fluctuations in commodity prices due to tariffs.

Effect on Appliances

Household appliances such as refrigerators, washers, and dryers also depend on steel and aluminum, and the new tariffs could make these items more expensive. Whirlpool's controller, Roxanne Warner, stated that most of the company's materials are secured under long-term contracts, which may insulate them initially. However, she recalled that following a previous round of tariffs, Whirlpool faced an increase in raw material costs amounting to $350 million, indicating potential challenges ahead.

Though a significant portion of Whirlpool's steel is sourced domestically, the company remains aware of how these trade policies may influence their pricing strategies moving forward.

Consequences for Water Filtration Systems

Even essential services like water filtration could see price increases due to reliance on steel and aluminum. CEO John Stauch of Pentair revealed that their water filtration systems rely heavily on these metals and that ongoing tariffs are resulting in additional costs for the company. To address these factors, Pentair plans to implement price increases for their services.

As costs in water filtration climb, companies may pass those increases onto consumers, potentially raising utility rates for households and businesses alike.

In conclusion, while many Americans might not see the direct impacts of steel and aluminum tariffs, they could slowly feel these effects reflected in higher prices across various products and services, from groceries to cars.

tariffs, economy, trade