Companies

Apple Initiates Reorganization of Display Engineering Teams and Trims Jobs

Published March 22, 2024

In a significant move within its corporate structure, Apple Inc. is currently undergoing a reorganization of the teams responsible for its display engineering. This strategic shift has led to the removal of several dozen positions across both the United States and Asia, as reported by Bloomberg News. This reorganization highlights Apple's ongoing efforts to refine its approach to product development and efficiency. As a major player in the technology industry, Apple Inc. is renowned for its cutting-edge designs and manufacturing of computer hardware, as well as for offering music supports among its portfolio of products and services.

Apple's Product Diversity

With a broad range of offerings, Apple's revenue is diversified across multiple product categories. The lion's share comes from its flagship telephone products, with the iPhone brand accounting for 52.1% of net sales. Peripherals, which include a variety of devices such as screens, storage systems, printers, and video cameras, contribute 10.5%. The company's computers, encompassing both laptops and PCs, add another 10.2% to net sales. Music supports, consisting of iPod and iPad devices along with their accessories, represent 7.4%. The remaining 19.8% of Apple's net sales come from a mix of software, maintenance services, and Internet access provisions.

Global Reach

Apple's global footprint is evident in its sales distribution, with the Americas being the most significant market at 43%. However, Apple also has a substantial presence in China, Hong Kong, and Taiwan, which together comprise 18.8% of sales. Japan, the Asia/Pacific region, and the Europe/India/Middle East/Africa markets contribute 6.6%, 7.5%, and 24.1%, respectively. Apple's reorganization drive, by impacting display engineering teams and personnel, underscores the company's intent to maintain its competitive edge and streamline operations in a market that is rapidly evolving.

Apple, Reorganization, Display